If it ain't broke, fix it anyway-ancient business proverb
Well it's been quite awhile, and this blog is actually a letter I sent to Pantene, that I decided I'd share here, since it's been awhile since I posted, and I wanted a copy to keep for myself.
It may seem petty, but really this is a blog and a letter for anyone that faces an unexplainable and often annoying change in a product that they've dedicated themselves to, whether it's shampoo or a make of car. So here goes, I'll keep you posted on my impending form letter reply.
I'm writing to express my dissatisfaction with your recent changes to your line of shampoos and conditioners. I realize that nothing really stays the same in life, and businesses feel they need to change with the times, but was it really necessary to change a product that dedicated users were comfortable with?
A new logo or something along those lines I can understand (I never cared for it, but I get it) but to revamp your entire line? Whats it accomplish? You have a little more color on the bottle, along with overblown descriptions of your product that a 3 year old could see through.
I don't mean to belittle your work. I know I couldn't make my own shampoo myself, so that's why I and so many others rely on companies like you to do that for us, and we're appreciative., but this new line and updated style is no good.
First of all, I spend more than enough time in certain stores that like to move things around every day, and now I have to spend time figuring out exactly what the hell has happened to my shampoo. By the way, from what I can gather, the exact formula I used for curly hair is gone,gone gone. (I don't like the moisturizing stuff, never needed it, so I'm not buying into that noise)
Aussie pulled the same thing a few years back, more than likely a cost cutting measure and I said "au revoir" to them as well.
Frankly I don't put a lot of stock in polls either. For all I know, you interviewed a bunch of people (which I never heard about) and they said "Why yes, I love your product, but what would be really cool is if your staff shared their writing talents with the world and made your shampoo sound more like a science project than a hair care product"
So I guess that's that. I hate that it had to end this way, but you did what you felt you needed to do, and now so am I.
Au Revoir, Pantene
name held upon this being my own blog